Reader, You know that feeling when you write something that just hits and suddenly everyone's sharing it? That happened to me yesterday with this random thought about my satin pillow judging my greasy retinol face. One relatable moment turned into 30+ threads that all had the same energy (because I literally couldn't sleep until I brain dumped these new threads). Here's the thing - I've been feeling like my threads were getting way too serious lately. Between the political climate and...
4 months ago • 1 min read
Reader,Weeks 1 and 2 were about establishing your expertise and backing it up with proof. Now it's time for the secret sauce: showing your personality. This week's focus: Community Building People buy from people they know, like, and trust.You've built the "know" and "trust" parts. This week, we're working on "like." Your audience needs to see you as more than just a business account. They need to see you as a real person with real struggles, real wins, and real opinions about this crazy...
4 months ago • 2 min read
Reader,Week 1 was all about making bold statements and challenging the status quo. Now it's time to back up everything you said with PROOF. This week's focus: Authority Establishment You've positioned yourself as someone who does things differently. Now your audience is thinking "Okay, but can you actually deliver?" This week, we're showing them the receipts. This is where you separate yourself from all the other people making big claims online. Anyone can talk a big game. Not everyone can...
4 months ago • 2 min read
Reader, Welcome to Week 1 of our 30-Day Threads Challenge! I'm SO excited to see what you create this week. This week's focus: Foundation Building Before you can scale, before you can gain traction, before you can build that dream business - you need a solid foundation. This week, we're establishing you as the expert who does things the RIGHT way while everyone else is chasing shortcuts. Here's your posting schedule for the week: Day 1: Strategic Promotional Thread (drive to your best free...
4 months ago • 2 min read
Reader,Can you believe it? Next week, we're kicking off the August 30-Day Threads Challenge! I'm ecstatic to see what y'all create. I've been getting messages asking "What exactly do I post?" and "How do I know what content type to use?" - so I put together the complete guide with everything you need. Here's Your Complete Challenge Guide: >> 30-Day Threads Challenge Guide << This guide includes: âś… Recommended posting schedule for all 30 days âś… Real examples from my account (and others) with...
5 months ago • 2 min read
Hey Reader, Building out a complete and effective sales funnel is, frankly, a lot of work. So much so that far too many entrepreneurs get stuck before they even get started simply due to the sheer complexity of it all. Usually, this is because they’re in the never-ending cycle of the pursuit of perfection. Let me rock your world for a moment and just let you know a little bitty secret… DONE is better than perfect. DONE can work FOR you while you MAKE it perfect. DONE starts paying for itself...
9 months ago • 1 min read
Hey Reader, The best video ads to create for conversions are UGC videos… What is UGC? UGC = User-Generated Content UGC is any type of content, in this case, videos, that have been posted by your consumers, social media influencers, or industry-adjacent partners. It’s not you making content about your business or your brand. It’s others speaking on your behalf and making you look amazing.And PS I’ve seen some top thought leaders use this method on TikTok for their paid traffic strategy (ie....
9 months ago • 1 min read
Hiiiii Reader! I’ve been reviewing some of the most common questions I’ve been receiving about Meta ads lately, and I noticed a few recurring themes that might be helpful for you too. Whether you’re just getting started with ads or looking to optimize your current campaigns, here are three practical insights that could make a real difference: 1. Not All Ad Campaigns Need a Big Budget One of the biggest misconceptions I see is that effective ad campaigns require thousands of dollars (but...
10 months ago • 2 min read
Hi Reader,Ever feel like you're throwing money at Meta ads without seeing the results you want? Let me share what's actually possible (with the right support!)... Just this week inside Ad Traffic School (my meta ad membership), one of our members hit these incredible numbers: 500+ webinar registrations $1.40 cost per lead Consistent daily leads flowing in But here's what's really exciting... she's not alone! Our ATS members are seeing wins like this every week because they have: âś“ Direct...
10 months ago • 1 min read