Helping online entrepreneurs grow their email list, live launch a digital course/program with profitable ads and increase conversions within their sales funnels.
How to create conversion-ready video ads
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​ The best video ads to create for conversions are UGC videos… ​ What is UGC? UGC = User-Generated Content ​ UGC is any type of content, in this case, videos, that have been posted by your consumers, social media influencers, or industry-adjacent partners. It’s not you making content about your business or your brand. It’s others speaking on your behalf and making you look amazing. But, before you take delivery of new content, here’s what kinds of UGC video ads convert the best: #1 Success Story Everybody loves a glow-up. The most successful ad type is a success story featuring a common pain point or obstacle that was solved with the target product or service. #2 BTS The next most successful UGC video ad is an exclusive behind-the-scenes look at the process of achieving the desired result or transformation with the service or product. (You’ve probably seen those ads that promise to “pull back the curtain” or give an “over-the-shoulder view.” Both would be BTS-styled UGC ads.) Don’t Forget Once you have your concept, don’t forget these 3 MUST-HAVE elements to really knock it out of the park:
How does your ad concept and creative stack up?! Hit reply to let me know what creative concepts you maybe working on. ​
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​👋🏼Melissa from Litchfield Media
Helping online entrepreneurs grow their email list, live launch a digital course/program with profitable ads and increase conversions within their sales funnels.
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