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Reader,
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Week 1 was all about making bold statements and challenging the status quo. Now it's time to back up everything you said with PROOF.

This week's focus: Authority Establishment

You've positioned yourself as someone who does things differently. Now your audience is thinking "Okay, but can you actually deliver?" This week, we're showing them the receipts.

This is where you separate yourself from all the other people making big claims online. Anyone can talk a big game. Not everyone can show the results.

Here's your posting schedule for the week:

• Day 8: Strategic Promotional Thread (drive to lead magnet/opt-in with UTM tracking)
• Days 9, 11: Experience/Client Threads (show your expertise with proof)
• Days 10, 12: Power Statement Threads (continue challenging misconceptions)
• Day 13: Funny or Relatable Thread (memes work great!)
• Day 14: Industry Observation Thread (call out what you're seeing with examples)

Week 2: Authority Establishment Prompts (Days 8-14)

Day 8: Strategic Promotional Thread

Template: "You Don't Need Another"

You don't need another [COMMON SOLUTION/COURSE/TOOL IN YOUR INDUSTRY].

You need [SPECIFIC TYPE OF SUPPORT/EXPERTISE] when [URGENT SCENARIO/PAIN POINT].

That's what [YOUR PRODUCT/SERVICE] provides - [SPECIFIC BENEFIT] when you need it most.

Because [INDUSTRY/PLATFORM/SYSTEM] does not make this easy.

Get the [BENEFIT DESCRIPTOR] you need & [ACTION] today → [LINK]

Day 9: Experience/Client Thread

Template: "While Everyone Else Scrambles"

[INDUSTRY CHANGE/CHALLENGE] happens. Panic sets in.

While everyone else scrambles for [TYPICAL SOLUTION], my [CLIENTS/STUDENTS] get [YOUR UNIQUE SOLUTION].

That's the difference between [WHAT COMPETITORS OFFER] and [WHAT YOU PROVIDE].

Day 10: Power Statement Thread

Template: "If You Can't [X], You Don't Have [Y]"

If you can't [ESSENTIAL BUSINESS SKILL], you don't have a business.

You have [METAPHOR FOR WHAT THEY ACTUALLY HAVE].

Real businesses [WHAT SUCCESSFUL BUSINESSES DO]. Even when [RELATABLE SCENARIO].

Day 11: Experience/Client Thread

Template: "Remember [NOSTALGIC REFERENCE]?"

Remember [NOSTALGIC CHILDHOOD/PAST REFERENCE]?

That's the exact [QUALITY/ATTENTION] your [BUSINESS/GOAL] needs in the first [TIME PERIOD].

[NEGLECT SCENARIO]? It [FAILS/DIES]. [PROPER ATTENTION SCENARIO]? It [THRIVES/SUCCEEDS].

Day 12: Power Statement Thread

Template: "You Look Happier" Variation

"you look happier"

Thanks I stopped [TOXIC INDUSTRY BEHAVIOR/MINDSET].

Now I [YOUR BETTER APPROACH/SYSTEM].

Day 13: Funny/Relatable Thread

Template: "I'm The Type"

I'm the type that can't [SIMPLE ACTIVITY] without also [PRODUCTIVE ACTIVITY 1], [PRODUCTIVE ACTIVITY 2], and [PRODUCTIVE ACTIVITY 3].

[YOUR PERSONALITY TYPE/TRAIT]s don't [RELAX/SIMPLE THING] - we [WHAT YOU ACTUALLY DO].

[RELATABLE CONFESSION ABOUT YOUR TYPE]. ✨

Day 14: Industry Observation Thread

Template: "Reality Check"

Here's your reality check: Look at your last [NUMBER] [ATTEMPTS/LAUNCHES/EFFORTS].

[DIAGNOSTIC QUESTION THAT REVEALS THE REAL PROBLEM]?

If it's [SURFACE-LEVEL ANSWER], you don't have a [ASSUMED PROBLEM] problem.

You have a [REAL PROBLEM] problem.

Your Week 2 Action Plan:

1. Lead with specific numbers when you have them (conversion rates, costs, results)
2. Share real client stories (with permission) that demonstrate your expertise
3. Get vulnerable about your failures - they make your wins more believable
4. Reference your experience ("After X years..." "In my experience..." "I've seen this with clients...")
5. Track your promotional thread performance - this data is gold for future promotion

​For the complete content examples, prompts and thread links, refer to your 30-Day Challenge Guide.​

The goal this week: Make your audience think "Damn, this person actually knows what they're talking about."

Your bold statements from Week 1 got their attention. Your proof from Week 2 earns their trust.

Ready to show them what you're made of?

Talk soon,
Melissa

P.S. I've added 30 prompts to our guide because we are still working on making Batch Bestie work properly! TIA for your patience on this!

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